FLASH SALE Staging
Belinda Spillman of AR fame introduced me to a new term called FLASH SALE http://activerain.com/blogsview/3679230/get-ready-list-flash-sale. Apparently some parts of the country are commonly seeing this new phenomenon. Be sure to click on her link to see if your city is a FLASH sale market. I’m happy to say it occurred last week in Colorado Springs as I learned about a listing Front Porch Interiors staged recently.
This lovely home had many features going for it. However, the first impression needed more impact and a lasting impression.
Front Porch Interiors, the homeowner and their Realtor discussed several options. Do we edit and use the existing furnishings (minimum investment, cost of time), do we simply slipcover the couch (cost of a slipcover $100), or do we bring in Front Porch Interiors' inventory to make a more significant impact as buyers first walk in (cost of the staging and living room/dining area furnishings, approx. $1000, including artwork and accessories in a few other rooms).
Both homeowner and Realtor agreed they wanted the biggest return on their staging investment They knew the power of a first impression. Its one shot.
One day on the market, two offers the next day. FLASH sale.